The Blackpad by Blackberry may well make waves. The newest competition to the iPad may be announced this week. The Blackberry Developer Conference, otherwise known as DevCon, is the focus. The announcement is expected to be made today. Some news online websites are reporting that a fully functioning device can be previewed. Others say the Blackpad is nevertheless in first development and won’t even be discussed. With or without an announcement, the Blackpad could be the stuff of rumors.
Research in Motion’s Blackpad plan
Recently, Research in Motion has encountered numerous business challenges. The original Blackberry gadget was not for consumer use. Instead, it was targeted for business and government use. The niche customers almost instantly fell in love with Blackberry phones, and purchase the devices regularly. Though they weren’t the target market, everyday customers begun purchasing Blackberries also. Consumer friendliness doesn’t always match well with high performance and high security. Apple products were the first major competitor for Blackberry. Increasingly more often, though, customers are choosing Android and Apple products over Blackberries.
What the Blackpad will consist of
Simply described, Blackpad is intended to be a tablet computer similar to the iPad. Blackpad will use a touch-based interface and operating system. The biggest challenge for RIM is that the Blackpad gadget probably definitely won’t be ready for DevCon 2010. The details of the device may well be discussed, nevertheless. The screen will probably be 7 inches, though 9.7 is also a possibility. For video conferencing use, Blackpad will contain two cameras — one on the front and one on the back. The biggest news is that Blackberry is developing a new operating system just for the Blackpad. RIM has not yet announced the price of the Blackpad, leaving some to wonder if it will require a no-fax payday loan.
The prospective audience for Blackpad
Blackberry doesn’t want to ignore everyday customers, however their business-based customers could be their biggest market. Blackberry is working with Amazon to create a new music application, and the Blackpad will reportedly be “equally targeted”. Blackpad may have one major competitive advantage. If a 3G Blackpad is released, it will not be tied to just one cellular network. In other words, no need to be tied to just one cell carrier for your electronic tablet compatibility. An Android device called WePad, could be released soon. The Samsung Galaxy will also be a competition released soon.
